Pride On History

For many years now, Zwift has proven its ongoing support of the LGBTQ+ community by celebrating special Pride On events during Pride month June each year.

It all started in 2019 when Zwift hosted its first Pride On events and designed its first Pride On kit, which could be unlocked during these events. Until 2024, Zwift released a new Pride On kit every year, some with matching socks. In 2025, Zwift broke with tradition and did not release a new Pride On kit, but instead introduced the Pride On Disc Wheel as an unlock for the Pride On rides.

Find all the Pride On history details here:

• 2019
• 2020
• 2021
• 2022
• 2023
• 2024
• 2025
• Pride On thumbs

2019

In 2019, Zwift celebrated Pride month June with the LGBTQ+ community for the first time by hosting special Pride On events and providing the first ever Pride On kit on Zwift as unlock. Pride rides and runs were held each Tuesday with additional special events. The events were led by members, friends, and allies of the LGBTQ+ community. The first Pride On kit was earned by participating in those Pride On events.

This is what the 2019 cycling kit looks like:

Pride On 2019 Kit

2020

In June 2020 Pride On events were held every Tuesday and Saturday.

Zwift created a new Pride On kit which came with matching socks. Its design was inspired by Daniel Quasar’s “Progress Flag”. Zwift added black and brown stripes to represent communities of color and also represents those living with AIDS, and those no longer living. Additionally, the pink, blue, and white stripes are a nod to Monica Helms’s Transgender Pride flag.

This is what the 2020 cycling kit and socks look like:

Pride On 2020 Kit

2021

In June 2021 Pride On rides and runs took place every day of the week apart from Sundays. Time slots were available across multiple time zones.

According to Zwift, the 2021 Pride On design has drawn inspiration from several designs. A Mosaic pattern provided the overall theme. New colors, hues, and tints were borrowed from numerous LGBTQ+ flags like the Philadelphia Pride Flag, the Progress Pride Flag, and the Transgender Flag.

Since July 2021 Pride rides were hosted throughout the year, in which the then current Pride kit could also be unlocked.

This is what the 2021 cycling kit and socks look like:

Pride On 2021 Kit

2022

Fun Fact

In June 2022 four Pride rides a day were held throughout the month. According to Zwift, 19,765 Pride ride participants rode 168,882 km and ran 2,822 km during Pride month. A total of 190,056 Pride Ons have been given. Unfortunately, Zwift didn't publish such specific data for Pride month participation in other years.

33 Zwifters, many of them members of today's LGBTQ Zwifters Club, were active as leaders or sweepers in the 120 Pride rides.

Since July 2022 there are regular Pride rides each Sunday.

This is what the 2022 cycling kit and socks look like, which were available as unlocks during Pride Month:

Pride On 2022 Kit

2023

In June 2023, five Pride On rides a day were held, 150 Pride On rides in total during that special month. 37 community members supported these rides as leaders or sweepers.

This is what the 2023 cycling kit and socks look like:

Pride On 2023 Kit

2024

Since February 2024, there are also regular Pride runs each Sunday in addition to the weekly Pride rides.

June 2024 came with a variety of Pride On ride events. Mondays to Saturdays five Pride On rides were held each day but some days of the week had a special concept. On Tuesdays the "Glowing with Pride Rides" had been in perma-night while all Priders were riding glowing Tron Bikes. On the "Throwback Thursdays" Pride kits from previous years could be unlocked. On Saturdays there were “Weekend Pride Party” rides, each with two route options (hilly and flat) and lap based instead of time based as on the other days of the week. On Sundays the usual weekly LGBTQ Zwifters Pride rides and runs were held.

Fun Fact

This is what the 2024 cycling kit, which came without socks, looks like:

Pride On 2024 Kit

2025

In June 2025 five Pride cycling events were held each day from Monday to Friday and four Pride runs each Thursday. On Mondays, Tuesdays and Fridays the Pride On Rides were group rides with a Pride On Disc Wheel to unlock. On Thursdays Priders had the chance to unlock Pride On kits from previous years. Each Wednesday five crit-style Rainbow races were held, while each Saturday a LGBTQz Chase the Rainbows event took place. Sundays the usual four LGBTQ Zwifters Pride rides and three runs were held. Most of the Pride On Rides during June were led by people of our club or the wider community.

In 2025, there was no new Pride On kit to unlock, but instead the LGBTQ Zwifters Club kit and a Pride On Disc Wheel:

LGBTQ Zwifters Club Kit

Pride On Disc Wheel 2025

Pride On Thumbs

Zwift not only designed a new kit every year from 2019 to 2024. In addition, for the Pride rides, the Ride On thumbs were replaced by Pride On thumbs. The design of the thumbs has been redesigned every year from 2019 to 2022. In later years, the same design as in 2022 was used.

This is how all the Pride On thumbs look like:

Thank you so much Zwift for supporting the LGBTQ+ Community with so much effort und commitment every year!